Before we redesign anything, we find out what is working
A redesign starts with your analytics, your search rankings and your customers, so the new website keeps what earns enquiries today and fixes what loses them.
Part of Design and digital experienceWhat we do
Current site review
Traffic, conversions, top landing pages, rankings and backlinks, so we know which pages carry the business.
Content inventory
Every page listed and marked keep, merge, rewrite or retire, with an owner on your side for each decision.
New structure and design
A sitemap and templates built around the tasks visitors come to complete, checked with a clickable prototype.
Content migration
Pages, posts, media and downloads moved to the new CMS, with formatting checked page by page.
Redirects and search protection
A redirect for every old URL, preserved metadata and structured data, and Google Search Console watched after launch.
Launch and aftercare
A staging review, a launch checklist, and a period of tracking for broken links and ranking changes.
When clients call us about this
The website looks dated next to competitors
Prospects compare you side by side, and the website loses that comparison before anyone calls.
The last relaunch cost you traffic
Rankings dropped after a previous redesign and some pages never recovered.
The CMS is too old to update
Updates are skipped because the theme or plugins break, which leaves security holes open.
Questions we are often asked
Will we lose our Google rankings?
Some movement after a relaunch is normal. Mapping every old URL, keeping the content that ranks and watching Search Console afterwards keeps the risk low. Nobody can honestly promise rankings, and we will not.
Can we keep parts of the current design?
Yes. If the brand and some layouts work, we keep them and put the effort into structure, speed and the pages that underperform.
Do we have to change CMS?
Not always. If the current platform is sound, we redesign on it. We recommend a move only when the platform is holding you back, and we explain why.
Who rewrites the content?
You choose. We can rewrite it, edit drafts from your team, or move it across as it is.
Tell us what you want to build, fix or grow
We reply within one working day with questions or a short plan.