One set of numbers the whole leadership team trusts

We bring data from your ERP, CRM, store, ad accounts and spreadsheets into one place, model it so definitions agree, and build dashboards and reports that refresh without anyone exporting a file.

Part of AI and automation

What we do

  • Data pipelines

    Scheduled extraction from SAP, Odoo, Dynamics 365, Salesforce, HubSpot, Salla, Zid, Shopify, Google Ads and Meta, with checks for missing or late data.

  • A central data store

    A warehouse on BigQuery, Snowflake, Azure or PostgreSQL, in a cloud region chosen with your data residency rules in mind.

  • Agreed definitions

    One definition of revenue, margin, active customer and order, written down and used in every report.

  • Dashboards

    Power BI, Looker Studio or Metabase dashboards for leadership, sales, finance and operations, readable on a phone.

  • Written summaries

    AI-written notes on what changed this period and why, sent with the report and linked to the figures behind them.

  • VAT-ready figures

    Sales and purchase data organized by VAT treatment and period, so finance starts each return from reconciled numbers.

When clients call us about this

  1. Two reports give two different revenue figures

    Each team pulls its own export, applies its own filters, and meetings start with an argument about whose number is right.

  2. Someone spends the start of every month in spreadsheets

    Reports are assembled by hand from exports, and they are out of date by the time they are shared.

  3. Marketing and sales disagree on which campaigns brought customers

    Ad data and CRM data are never joined, so spend decisions rest on opinion.

Questions we are often asked

Which BI tool should we use?

Companies on Microsoft 365 often choose Power BI, teams on Google Workspace often use Looker Studio, and Metabase suits those who want to self-host. We recommend one based on your licenses and skills.

Our data is messy. Is that a problem?

It is normal. Correcting and matching data is part of the work, and the quality issues we find are listed so they can be fixed at the source.

Can the data stay in Saudi Arabia or the UAE?

Several major cloud providers offer regions in the Gulf. We confirm which services are available in the region you need and choose the warehouse location with you before the build.

Where does AI fit into BI?

In written summaries, in alerts when a figure moves unexpectedly, and in letting managers ask questions of the data in plain language. Each answer shows the query and figures behind it.

Tell us what you want to build, fix or grow

We reply within one working day with questions or a short plan.

What do you need?

Talk to us