A brand people recognize before they read the name
We design the logo, color, type and rules that make your company look like itself everywhere, in Arabic and Latin script, from a shop sign to a WhatsApp profile picture.
Part of Design and digital experienceWhat we do
Discovery and positioning
Workshops with your leadership to agree what the company stands for, who it serves and how it should sound, before any sketching starts.
Logo and lockups
A primary mark with Arabic and English lockups designed as a pair, plus versions for small sizes, app icons and single-color printing.
Color and typography
A palette tested for contrast on screens and in print, and typefaces chosen for both scripts so headings and body text sit well together.
Brand guidelines
A guide covering clear space, misuse, photography, tone of voice and layouts, written so a printer or agency can follow it without calling you.
Everyday applications
Business cards, letterheads, email signatures, presentation templates, social media templates and signage or vehicle mockups.
Brand refresh
For established companies, an update that keeps the recognition you have built while fixing what no longer works on screens.
When clients call us about this
Every supplier uses a different version of the logo
Files are scattered, colors drift between print runs, and nobody can say which version is current.
The Arabic name looks like an afterthought
The Arabic wordmark was added later in a stock font and does not match the English one.
The company has outgrown its first logo
New services, a new market or new investors have arrived, and the identity still looks like the startup it was.
Questions we are often asked
How many logo directions will we see?
We present a small number of distinct directions, each explained against the positioning we agreed. You choose one to refine, and the refinement rounds are set out in the proposal.
Do we own the final logo?
Yes. On final payment the rights to the final artwork transfer to you, along with every source file.
Can you keep our current logo and fix the rest?
Yes. Many projects keep the mark and rebuild the system around it: color, type, the Arabic lockup and the guidelines.
Will you check that the name can be registered?
We are not a law firm, so we do not run trademark clearances. We share final artwork early so your legal adviser can file before launch.
Tell us what you want to build, fix or grow
We reply within one working day with questions or a short plan.