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SEO is a hot cake these days and getting more visitors and thus profit is a major part of everyone running a website today. Here are 2 pages (external, below) that will tell you everything you need to know for a good SEO of your site, yourself!

These links are excellent for someone who want to know the best SEO practices and apply it without hiring an SEO professional.

This post is for basic SEO enthusiasts which contain links to Google pages focused on two areas

1. Do you need an SEO?
https://support.google.com/webmasters/answer/35291?hl=en

and

2. Steps to a Google-friendly site
https://support.google.com/webmasters/answer/40349?hl=en

Click below to download a detailed guide to seo from Google.
http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf